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The National Football League is abandoning a long-held advertising ban on distilled spirits in a test that will run during the 2017 season, though the change is likely to be permanent.

For the first time, television networks will be allowed to air commercials for hard liquor, in a move to expand beyond the historical choices of beer brewers and automakers, according to The Wall Street Journal (subscription required). The ban had been the result of concerns regarding linking football players and teams with hard liquor and its potential effects on young fans.

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