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Business 2.0, December 2000 issue:

...AOL wanted it to be called "" The Knot founders refused, partially because Liu didn't want to shell out the $5000 asking price for that domain name. More importantly, though, Liu felt that any domain name with "wedding" or "bride" in it would immediately become part of what he calls the white noise of the industry...

If customer responses are the best gauge of a site's content and marketing, The Knot can teach other dot-coms a thing or two about fostering loyalty. Over and over again, members call and e-mail to thank the Knot for being a "caring partner" who knows what they need and when. For some brides-to-be, the Knot and its planning tools become almost an obsession. "I go on every day, I can't help it," says bride Danielle Francese of New York.
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