Message Font: Serif | Sans-Serif
No. of Recommendations: 10
from Yahoo

by: RandomHike (35/M/S.F. Bay Area, CA) 12/29/99 2:50 am
Msg: 7081 of 7087
What PUMA offers to the wireless sector....

PUMA creates software that allows wireless Smartphones and Personal Digital Assistants (PDAs) to receive specifically requested data from the vast amounts available on the Internet, corporate Intranets, and back-office databases. PUMA's software also allows new information to be entered into these data sources. The two PUMA products that provide these services are called "Intellisync" and "Satellite Forms." They are commonly referred to as sychronization software.

These software products are and will be useful since small mobile devices do not have the capacity to store or means to view large amounts of data on a real-time basis. The software allows the user of mobile devices to access only the small amount of data that is of interest.

PUMA's software is purchased by Fortune 1000 companies, Internet companies, Smartphone manufacturers, and consumers:

There is competition that has similar software (Extended Systems, Riverbed, and Motorola's Starfish), but PUMA markets its software differently AND has recently acquired two new companies (ProxiNet and NetMind) that add value to the original PUMA product...value that the competition does not offer. Also, PUMA is offering as a "centralized" portal for simultaneous synchronization with several different sources of data on the Internet. I will elaborate further on these points:

1) PUMA markets its software via Software Development Kits (SDKs), unlike its competition. The kits are sold to clients' IT departments which use them to easily develop a custom-designed synchronization application. The SDK route is cost-effective and a user friendly (e.g., "shrink wrap") approach to selling custom software....and it's scalable. Scalable in this case refers to a software product that can be mass-produced and quickly marketed with essentially fixed overhead, resulting in a widely distributed product. Thus far, approximately 50 Intellisync SDK licenses have been issued.

2) PUMA's acquisition of ProxiNet provides the company with software that allows mobile devices to view web pages in their original form, complete with graphics and cookies. Today, web content providers must redesign their web pages so that they can be viewed as text (not graphics) on a WAP-based mobile device. Since ProxiNet's technology does not require web content providers to redesign their original web pages, it is expected that Internet companies and corporations with Intranets will eagerly purchase this server- based software (called "ProxiWare").

3) PUMA's acquisition of NetMind gives the company the technology that allows a specified change in a web page to be reported directly to a mobile device user. For example, if you want to know if your bid price for an item on E-Bay has been outbid, NetMind technology will send an alert to your Smartphone or PDA.

4) The introduction of (scheduled for the first quarter of 2000), will allow a user that synchronizes data from multiple sites (e.g., AOL and, to simply visit rather than both sites.

....and finally one more point, NO ONE offers this range of services today. PUMA should be offering it all by the later half of sync with the higher speed wireless offerings of Sprint PCS (with QCOM's cdmaOne technology) and Metricom (with its Ricochet2 modem). By the Summer of 2000, both companies will provide wireless services at or in excess of 128 kbps on a nearly national basis. PUMA's services will (IMO) fold right into this grand plan.

Anyway, this is all probably more than enough information for now.

For these (and other) reasons, I'm staying LONG.

Go PUMA!!!
Print the post  


What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.