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No middle man but they offer Salesforce and I believe Zendesk services. So really they are just passing the buck so to speak. I just think Amazon may have more value for users. It's very difficult to say at this point because Shopify losses are getting bigger which can be typical for a growing company but it makes it harder to see how they are really doing and if they know what they are doing. Too many "ifs" for me.

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