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Non-GAAP is essentially meaningless; it includes only the numbers the company wants you to see. (They'll have good excuses as to why they included these numbers and not others)

GAAP is also fairly meaningless as it is decided by a committee, but at least it gives you some way of comparing companies against each other.

There are ways to manipulate both of them.

Most fundamentalists ignore earnings nowadays because of how easy they are to manipulate and instead use measures like free cash flow, return on equity, or owner earnings run rate.
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