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This seems to be more prevalent lately. These are published, and people seem to use these more than GAAP numbers. Why? GAAP is "generally accepted accounting principles", which are pretty uniform. I would think "non-GAAP" could be anything you want because it is not "generally accepted". Seems to me this is a means of making your numbers look better than they are, and I would think that you can't compare non-GAAP numbers between two different companies (e.g. if you were trying to choose an investment) because they may be reporting completely different things.

I assume I'm missing something.

1poorguy
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