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No. of Recommendations: 2
Oh it's definitely quite uncommon, I couldn't agree more. But as others have said, spending high upfront in a 'land grab' strategy where you wind up with sticky clients that automatically subscribe and don't care about the 5-8% annual increase and don't switch seems like a good strategy.

The key to investing in them is figuring out if their self-analysis is correct or not!

Plus valuation of course....goes without saying.
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