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No. of Recommendations: 3
I sometimes refer to ULTA as "Vanity of Women, Inc.," and I (half) joke that one should not bet against that. I've traded it off and on, and have been lucky enough to buy lower and sell higher. (What happens is that I buy at what I think is a reasonable price, and then it jumps to something I think is not too reasonable in a short time, so I sell.) I sold out before the recent general downturn that started early last month, but I also happened to notice that it's risen even more since then. (If I had kept it, it would have gone down, of course, and people who kept holding should send me thank-you checks for my divestment.)

It's been on a roll since the end of August, when they announced a partnership with Kylie Jenner, even though I don't think any details have been revealed.

Even without that news, I think they tend to fit the criteria for growth stocks we tend to have here, despite being a retail chain. A better fit than ROST, TJX, M, TGT, AEO, FIVE, KSS, JWN? I think so. OLLI? Not sure.

Maybe NVDA can stop being the recent Rodney Dangerfield of great growth stocks by parlaying its video cards into some kind of "virtual mirror partnership" with ULTA, too? Especially if it's Kylie in the mirror...
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