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Only used bandwidth is shared. If you have 100 users online, but only 1 person is doing anything, he'll have the full bandwidth. A webpage takes only a second to load, this isn't much of an issue for traditional web usage.

And moreover, it can be an issue for ADSL too. Because the full bandwidth is only from, say, your house to the next desination. If that destination is an ADSL connection at work, you will hvae the full 1M. But if that destination is an internet site (and it is not cached locally by your provider) your bandwidth is sliced and diced just like cable, not to mention whether the internet backbone you hit can handle the capacity.

I think these technologies will rise and fall based more on how well they cache locally than where/whether the bandwidth is shared. I assume AOL already has a head start here in just plain web (I'm not real familiar with their setup -- do they cache locally?) But ATHM probably already has the edge in multimedia.
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