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Open Letter to the fool Who Wrote the Open Letter to Cook:

First of all, seems de facto idiotic to tell the CEO of Apple that their numbers are worrisome because of supply chain rumors. First, Cook has already told you and others in the past that's stupid. Secondly, don't you think Apple's actual internal data both is 100X more useful, and daily reviewed by the CEO?

Secondly, if you didn't notice, Apple raised the price on its flagship iPhone last year. You and all the media pundits seem to have forgotten that. And guess what...sales were fine following that, including last quarter (in other words, every quarter that we have, you know, actual sales data). So if your theory was correct, that any decrease in sales is due to too-high prices, why did it take consumers five quarters to figure that out?

Thirdly, I have not seen any data to suggest iPhone is losing even a bit of market share in the only market in which it competes, and the only one that is relevant to them: the high end. Rather, global smartphone sales have stagnated. Is this a surprise? No. Of course, the market is mature and saturated. Also, if you hadn't noticed, the world economy ex-USA hasn't been so hot lately; think that might have some bearing on phone sales? If Apple saw that its users were defecting to high-end Android, that would be worrisome...but there is nothing to suggest that is happening.

Fourthly, it would be stupid in the extreme to assume that even if this quarters iPhone sales slump that that implies any long-term trend. Virtually all mature markets have some fluctuation. Yet if you lower prices during temporarily rough times, then it is almost impossible to raise them when markets improve. On the other hand, it's easier to cease offering promotions such as higher trade-in values.

Finally, your whole letter and the whole narrative around Apple lately seems like de ja vu all over again. This is essentially the identical Apple-is-doomed argument we heard in 2012 and 2016. Yet who were the smart ones: those who sold AAPL, or those who backed up the truck?
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