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Between sessions of raking leaves and patching holes in the old barn, I'm doing some holiday weekend tweaking on a website where I sell a subscription to an email newsletter.

The subscription payment is handled by PayPal and currently is a monthly subscription - meaning the monthly subscription fee of $5 is automatically paid from the subscriber's PayPal account.

I'm considering changing this to a quarterly payment of $15.

Should I offer a subscriber the option of paying monthly, quarterly, or annually OR is that too many options that may overwhelm the subscriber? Should I just pick one term and offer it exclusively?

Would it make a difference about offering all three options if the longer term rates included a discount - or are three options still too many options to offer?


ShelbyBoy
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