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No. of Recommendations: 11
THE following are the 15 points that Fisher
considers before investing in a company..........
1. Does the company have products or services with sufficient
market potential to make possible a sizable increase in sales for
at least several years?

2. Does the management have a determination to continue to
develop products or processes that will still further increase
total sales potentials when the growth potentials of currently
attractive product lines have largely been exploited?

3. How effective are the company's research and development
efforts in relation to its size?

4. Does the company have an above-average sales
organization?

5. Does the company have a worthwhile profit margin?

6. What is the company doing to maintain or improve profit
margins?

7. Does the company have outstanding labor and personnel
relations?

8. Does the company have outstanding executive relations?

9. Does the company have depth to its management?

10. How good are the company's cost analysis and accounting
controls?

11. Are there other aspects of the business, somewhat peculiar
to the industry involved, which will give the investor important
clues as to how outstanding the company may be in relation to
its competitors?

12. Does the company have a short-range or long-range
outlook in regard to profits?

13. In the foreseeable future will the growth of the company
require sufficient equity financing so that the larger number of
shares then outstanding will largely cancel theexisting
stockholders' benefit from this anticipated growth?

14. Does the management talk freely to investors about its
affairs when things are going well be "clam up" when troubles
and disappointments occur?

15. Does the company have a management of unquestionable
integrity?

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