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Updated Jan. 31, 2014 4:59 p.m. ET

Mattel Inc., the world's largest toy maker by sales, suffered a dismal holiday season with fourth-quarter sales down 10% in North America on poor results for its Barbie dolls and Fisher-Price toys.

The surprise decline shows Mattel giving up a lot of ground in the U.S., the largest and most profitable toy market in the world. Overall toy sales in the U.S. dropped just 1% in the fourth quarter, according to market research firm NPD...

MAT down over 14% in last 6 months.

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