Skip to main content
Message Font: Serif | Sans-Serif
No. of Recommendations: 0
"But in fact, Yahoo users are not paying customers, advertisers are. From Yahoo's November quarterly report, "The Company's revenues are derived principally from the sale of banner and sponsorship advertisements." Shouldn't the analysis be done with the advertiser, not the user, in mind?"

I agree. This is my one big concern with all the Internet companies whose main business is portals or search engines. Once advertisers get over the romance of buying ads on the Internet and wake up to the fact that the response rate is so low (typically less than 1% of portal visitors click on a given advertising site), it doesn't justify their advertising costs, I fear they will pull their support of the search sites enmass.

Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.