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"But in fact, Yahoo users are not paying customers, advertisers are. From Yahoo's November quarterly report, "The Company's revenues are derived principally from the sale of banner and sponsorship advertisements." Shouldn't the analysis be done with the advertiser, not the user, in mind?"

I agree. This is my one big concern with all the Internet companies whose main business is portals or search engines. Once advertisers get over the romance of buying ads on the Internet and wake up to the fact that the response rate is so low (typically less than 1% of portal visitors click on a given advertising site), it doesn't justify their advertising costs, I fear they will pull their support of the search sites enmass.

Bill
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