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"color will appeal to some but will be offensive to others"

As a kid I always marveled at the cornucopia of new colors every model year. They made me not only buy a new car, but eat it too.

https://ibb.co/kD74bB5

https://ibb.co/C6gJKmz

RayB
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I couldn't agree more. I won't buy a car in a dull color. My current cars and colors:

Mazda cx5 - soul red
Honda s2000 - new formula red
Porsche Cayman - guards red
Porsche 911 - Aqua blue metallic
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My cars are used and except for black (which I won't consider), I pick on condition and mileage and don't really care what color they are:

White Ford Focus
White Ford Edge
Silver Lexus SC430
Silver Infiniti QX80

BORING!
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My cars are used and except for black (which I won't consider), I pick on condition and mileage and don't really care what color they are:

Ditto here.

Black Mercedes Sprinter
White Chrysler Town & Country
Dark green Honda Odyssey.

At least I have a bit of color in the car pool.

I try to avoid white, but obviously I couldn't once. (Too good a deal on just the right car otherwise.)

However, I do agree with the original post. People need to be bold and get some color going. Preferably in cars I'd like to buy used! ;) I've had a nice midnight blue in my past and a couple of versions of brown. Not exactly bold colors, but at least not the monochromatic white/silver/black palette. Like ... ummm ... 2/3 of my cars.

--Peter
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The 991.1 had Ultraviolet as a choice. I would have got that, had it been a choice for the 991.2 without going PTS, and had I not found a used Graphite Blue one that I was happy with.

xtn
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I agree! In theory. In practice:

Silverstone Honda S2000
White Mazda CX-9
Black Chevy Spark EV

My wife and I keep tossing around ideas to throw bright orange or lime green accents on the Spark & S2K, but my time/money always goes towards maintenance instead of aesthetics.
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I saw this in the truck market when I was looking for a used Ford F350. So many white (for contractors) or that silver/pewter color.


c
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I see two factors contributing to the phenomenon.

One is the risk of adding niche colors to inventory. Neutrals are less likely to be offensive to many where a color will appeal to some but will be offensive to others and hence sit on the lot longer.

This part of the phenomenon has become further entrenched as dealers have consolidated causing the business plan of car selling from somewhat of a personal experience into load the lot, turn the inventory, profit by volume. This is not really a surprise.

Another factor that is less obvious is the longevity of the average car. When the trade cycle was about three years unique colors could more easily follow fashion trends. In fact a car's color becoming dated to could motivate a trade.

Today one keeps a car for 8-10 years. Satisfaction with a neutral wears better than with a trendy hue.

It's one of the factors that is disappearing in the appliancization of cars and is also a significant driver of same.

GeeB
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"color will appeal to some but will be offensive to others"

As a kid I always marveled at the cornucopia of new colors every model year. They made me not only buy a new car, but eat it too.

https://ibb.co/kD74bB5

https://ibb.co/C6gJKmz

RayB
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