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"how to correct this error in my selection"

First, as with any stock, you need to have some reason to buy it in the first place. I have not followed this stock, so I do not know what it would be.

Second, a stock should be bought when it trends up and sold when it trends down. I use moving averages and moving average crossovers to determine that, as do most people. If you look at a chart, you can see that on 7/28/2010 the (8,55) moving average crossover went positive, and this condition continued until 2/23/2011, when it went negative. If you bought and sold on those dates respectively, you would have made a bit over 14%. After that, aside from a very short movement up in May 2011 which would have been difficult to play profitably, the trend is down from June 2011 almost to the present. Oddly enough, the (8,55) moving average crossover just went positive on 6/18 of this year, and the stock actually bucked the trend of the market and went up about 1% today.

I have no idea what is going on, but this is probably not the time to sell. Wait and see if you can get back some of your losses in the next few days, and look for news on this thing that may tell you something.
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