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"'Tis the gift to be simple"...

Several years ago, I was unable to avoid a visit to a mall in December. In addition to the usual music one hears nonstop at that time of year, the mall was playing the melody of "Simple Gifts". I couldn't help but find it curious (and amusing) that whoever programmed the music thought "'Tis the gift to be simple, 'tis the gift to be free" would help inspire the desired "buy! buy! buy more stuff!" effect. I have to assume that whoever it was thought it had that old-fashioned country holiday sound, and had absolutely no idea of the words.
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