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"Watching shows we like, and able to record before watching so we can fast forward through the endless VERY STUPID commercials! (Whoever thinks those up has to be a child or a moron sometimes.)" - vermonter

I hate commercials but I think they don't really care if I like or enjoy them or not. Positive or negative emotions, it makes no difference, because the goal is to imprint in my brain the message or name brand. They just want that name imprinted in my brain so I will remember it. Their bottom line is to imprint in my memory the name brand of the product they are selling. There is a connection between memory and emotion so if they can evoke an emotion they have a better chance that I will remember it.

Emotions Make the Memory Last
More Detail, Easier Recollection With Emotional Memories

"Ever wonder why some memories can stay vivid for years while others fade with time? The answer is emotion.

When the emotions are aroused, the brain takes note. It stores as much detail as possible about the emotion-filled event, wiring it for quick recall. That emotion-charged memory can be summoned at a moment's notice, even after a long time has passed."

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