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"What would you consider a major reason to track specific lots?"

Apple computer stock has gone from $22/share ($11 split) to $184/share.

If you made a series of purchases over this time, when you sell you can designate any of the shares you want as the ones sold. Would you like your cost to be $11/share? Or $184/share? Or some other figure?

This changes the amount of captial gains taxes you will pay for this transaction. The difference can easily be thousands of dollars.

But if you claim the shares sold this year cost $184, you cannot claim them later as being sold again. So the question becomes do you want to pay the capital gains taxes now? Or some other time? Or if you have a potential loss, would you like to claim it now and write it off against other profits? You can do that.

So this is not your average purchase cost by any means. You can use this to shift income from one year to another as part of your tax strategy.

Of course if the shares have been $10 per for years and paid a dividend, that is a different situation. It depends on the circumstances.
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