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"Where are our every day brands, our Frito Lays? Hey that's what is said in Step 4 and yet no PEP is in the port. Where is the maker of Tide or Crest (PG), Arm and Hammer (CHD), ExxonMobile (XOM) Or GE? Each of these companies set the rules that their competitors must follow. Yes, they are not real high growth companies but each have a proven track record for success and sustainable advantage. Each will more likely be here and strong after we are gone. And each would have provided a terrific balance to the otherwise Tech./Drug heavy port."


PEP versus KO
PG versus Colgate-Palmolive
XOM versus Royal Dutch Shell, BP, Total-Fina

The branding issue can be a conflicting guideline. Of the company's you list only GE is a stand-alone leader and GE is there based on conglomerate status as opposed to one sector. If you consider Arm & Hammer a consumer products company, they are not in the running as a controlling brand.

You might be able to argue Best Buy as an electronics outlet tho.

Drip away - it can be a good way to invest.

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