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Racing fans love their "sport" and spend lots of time listening. They also spend lots of money, and the advertisers know it.

Indeed. People are clearly under the impression that NASCAR fans are mostly low income.

According to this website:

* 75 million adult fans = 37% of the US population
* 60% male 40% female
* 20% minority fan base
* Fan average annual salary $50,000
* Fans spend an average of $800 per year on NASCAR licensed products
* Fans seek out and purchase sponsors products. They are three times more likely to purchase a sponsor's product

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