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Radish,

You wrote, But does co-opting a message, and then not living up to that message, really constitute effectiveness? Sure, they're effective at staying in office. But what should one make of a party that keeps promising smaller government, and then making it bigger?

Voters seem to have short memories. These days Republicrats seem to lie with impunity both about what they did in office and what they are for. Voters are inclined to believe any message if the person saying it sounds truthful and makes them feel good ... facts be damned ... liberty be damned.

In his opening episode back in 2005, Colbert called this phenomena Truthiness:

http://thecolbertreport.cc.com/videos/63ite2/the-word---trut...
https://en.wikipedia.org/wiki/Truthiness
http://www.slate.com/articles/health_and_science/science/201...
http://truthyism.com/

- Joel
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