Skip to main content
Message Font: Serif | Sans-Serif
 
No. of Recommendations: 0
Railsbank partners with World Retail Congress to publish a report on the retail customers of the future

Leading embedded finance experiences platform Railsbank has partnered with the World Retail Congress to publish a report on the behaviours and buying habits of four distinct consumer segments that have emerged post-lockdown.

Entitled “The World View on Digital Retail’s New Consumer Personas”, the report identifies new consumer personas: Digital Arrivals, The Subscribers, The Ethical Consumers and Thrill Seekers. The report points to significant changes in consumer attitudes, evidenced by how 73% of the growth in Google retail searches in the UK came from new, or rarely searched terms.

It also points to different values between customer demographics, such as how those newer to online shopping generally prefer more ‘traditional’ retail brands sooner than those that are ‘progressive’ or ‘daring’. Additionally, it reveals how retailers can keep up with these consumers’ evolved expectations, and pierce the white noise of competition online by offering differentiated ecommerce experiences. The report can be downloaded here.

Railsbank co-founder and CEO, Nigel Verdon, who presented the key findings at the World Retail Congress (5-7 April 2022), said:

“There are two main challenges for the traditional bricks and website retailers. Firstly, now, more than ever, is how to compete for the new digital experienced consumer with digitally native ecommerce merchants. Secondly, is how to deliver a joined up ecommerce and in-store experience to the consumer, one which knows the consumer in-store and on-line, and rewards and engages that same consumer. The backdrop to all this is clear. Covid accelerated the number of new digital experience consumers, represented not just by the younger, but also the older generations as well.”

However, Verdon remains confident about what is to come: “The future is bright for retailers who create a 360 degree ecommerce, and digital experience, around the consumer.”

Railsbank will also be attending Retail Fest in Australia on 11 to 14 April, 2022.

About Railsbank

Railsbank is the world’s largest embedded finance experience platform. It believes that the embedded finance economy is a fundamentally different way of creating relationships between companies and consumers. It is passionate about enabling brands to build relevant finance experiences to drive customer engagement and loyalty. Railsbank recognises that consumers want fully immersive and frictionless brand experiences, and expect retailers to deliver the best, most personalised and distinctive experiences.

Railsbank was founded in London (HQ) in 2016 and operates throughout the UK and Europe, APAC and the US.

Media Contact
Company Name: Railsbank
Contact Person: Neil Martin
Country: United Kingdom
Website: https://www.railsbank.com/
Print the post  

Announcements

When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.