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If I were the captain at the helm of United Airlines, I would make the following speach, publicly.

"Ladies and gentlemen, allow me to introduce myself. My name is XXXXXX. I have recently been appointed to lead this company that YOU have made truly great and to reassure you that as our country stands United, so too does our airline. We are not just a company. We are a family. A family of 100,000 brothers, sisters and You have made me the head of your household. Like most families, occasionaly, there are squabbles. We have had our share of those in recent times. As the new head of this household, it is mt duty to bring peace and unity to our family. To do that, I must reassure you that I am not here to be an abusive parent. No child can prosper and develop in an abusive household. Having said that, let me add that these are extraordinary times for the entire world in general and the airline industry in particular. Extraordinary times call for extraordinary measures. As a result, I have met with the Board of Directors and have advised them of my plans to bring unity and peace to our family. Among those plans are the following irrevocable solutions:
1)Fullfil the vision of former CEO Mr. Greenwald of seamless and industry leading contracts - period!
2) Give our employees the respect that they so richly deserve.
3)Recognize thier sacrifices as a whole and reward them for those sacrifices.
4) Reassure our public that "United - we FLY!"
5) Return to cities - as good citizens and neighbors that we previously abandoned.
6) Expand our route structure to balance our leisure destinations with our business destinations.
7) Open a truly free forum for all employees to express their thoughts, ideas and opinions about where we are heading. And respond to them.
8) Communicate with the public as openly and honestly as I am with you. 9)Truly address our public's concerns about our airline and operation.
10) Introduce a new campaign that focuses on UNITED and why we are the best in the world and back up those assertions with tangible actions.

This is where our journey begins. The board has accepted these ideas but it will take a valid effort on behalf of all of us to make them work. This is my commitment to you,my family. This is my commitment to our public and with your help, "UNITED, WE FLY!"

Thank you,

President and CEO
United Airlines

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