No. of Recommendations: 3
Hi All,

I ran a screen for potential HG's using MSN Moneycentral (as outlined by tedyun1 on the FARO Tech board) and came up with a very interesting candidate that doesn't seem to have been addressed here. I am an extreme newbie to this so please bear with me. As far as I can tell, Bankrate, inc. is doing all the right things right (no I am not long in the stock - but might go long if it looks good).

Has anyone else out there completed an analysis on this company? I have looked at a few basic things and noted a couple of yellow flags and many green flags.

Yellow Flags:
Institutional ownership - 30.2% (less than 50%)
Low barrier of entry
1 strong direct competitor -
E-Loan (Publicly Traded) - Nearly identical Market Cap (in terms of net income Bankrate is about 1/3 the size of E-Loan).
2 competitors in same sector but... (See below)
The Motley Fool - Tom, care to comment. I do not see TMF as a direct competitor to Bankrate. In fact, I've seen their banner advert posted here a couple of times.
Morningstar - Also not a direct competitor (as far as I can tell)

Green Flags (I think):
Already Identified by the Foolish 8 screen (Major plus)
Insider Ownership - 50.95%
Analyst EPS outlook - ~25% Year over Year and Quarter over Quarter
Probably many other things I am missing.

I would really appreciate if someone would take a look at this stock and maybe point me in the appropriate direction to complete my analysis.


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