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Rayvt is very correct, IMO - Size matters. Also consider of how much you can actively manage. Depending on you investment strategy, actively managing 12-15 shares can be a handful. If you are a long-term holder and not so active with your investments then you could probably handle triple that amount.
Risk mitigation is important too. How much capital do you trust to any one holding (set your own limit)? Eventually as the dollar amount of your portfolio grows there will be a struggle over what you can actively manage yourself and the amount of risk you are willing to take with each holding.
At that particular break point, I would think you would start going into diversified funds to shoulder off some of the management responsibilities, although less work usually equates to less gain.
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