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Financial AnalysiCompany Being Evaluated                         Competitor #1   Competitor #2  Competitor #3   Competitor #4

Hewlett Packard IBM Dell Lexmark Sun
(HWP) (IBM) (DELL) (LXK) (SUNW)
Current Period Year-ago PeriodYear-over-Year Current Period Current Period Current Period Current Period
Oct 31/99 Oct 31/98 Growth Sept 30/99 Sept 29/99 Sept 30/99 Sept 26/99
Income Statement . . .
Sales 11362 10296 10.4% 21144 6784 845 3122
Cost of Goods Sold 8102 7284 11.2% 13580 5414 541 1506
Net Income 760 710 7.0% 1762 289 77 271
Shares Outstanding 1054 1062 -0.8%

Balance Sheet . . .
Cash & Equivalents 5411 4046 33.7% 6026 5857 122 4114
Current Assets 21642 18507 16.9% 42877 9709 1101 7662
Short-term Debt 3105 1245 149.4% 14096 0 13 1144
Current Liabilities 14321 11874 20.6% 37778 5324 700 3129
Long-term Debt 1764 2063 -14.5% 13807 508 149 1880
Competitors
Margins & Ratios . . . Average
Gross Margins 28.7% 29.3% -0.6% 35.8% 20.2% 36.0% 51.8% 35.9%
Net Margins 6.7% 6.9% -0.2 8.3% 4.3% 9.1% 8.7% 7.6%
Cash-to-Debt 1.11 1.22 -9.1% 0.22 11.53 0.75 1.36 0.51
Net Cash 542.0 738.0 -26.6% -21877 5349.0 -40.0 1090.0 -3869.5
Fool Flow Ratio 1.45 1.36 6.4% 1.56 0.72 1.43 1.79 1.37
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Ranking Rule Makers
1) Brand Points (0-1) 3) Financial Dire Points (0-3)
Familiarity 1 Sales Growth 2
Openness 1 Gross Margins 2
Optimism 1 Net Margins 2
Legitimacy 1 Shares Outstanding 3
Inevitability 1 Cash-to-Debt 1
Solitariness 1 Fool Flow Ratio 0
Humor 0 Expansion Potential 2
Subtotal 6 Subtotal 12
2) Financial Loca Points (0-2) 4) Monopoly Statu Points (0-4)
Mass Market Habit 0 Gross Margins 0
Gross Margins 0 Net Margins 0
Net Margins 0 Net Cash 4
Cash-to-Debt 1 Fool Flow Ratio 0
Fool Flow Ratio 0 Convenience 2
Your Interest 2 Subtotal 6
Subtotal 3
5) Your Enjoyment 1
Total Score 28 Fourth Tier

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