No. of Recommendations: 0
Interpublic OMC <Fill in Name>
Current Period Year-ago Period Year-over-Year Current Period Current Period Current Period
<Date> <Date> Growth <Date> <Date> <Date>
Income Statement . . .
Sales 1,021 886 15.2% 1,211
Cost of Goods Sold 0 0 #DIV/0! 0
Net Income 59 47 25.5% 70
Shares Outstanding 284 290 -2.1%
Balance Sheet . . .
Cash & Equivalents 809 841 -3.8% 296
Current Assets 5,238 4,777 9.7% 4,235
Short-term Debt 256 214 19.6% 396
Current Liabilities 4,902 4,658 5.2% 4,903
Long-term Debt 340 299 13.7% 705
1 0 0 Competitors' Average
Margins & Ratios . . .
Gross Margins 100.0% 100.0% 0.0 100.0% 100.0%
Net Margins 5.8% 5.3% 0.5 5.8% 5.8%
Cash-to-Debt 1.36 1.64 -17.2% 0.27 0.27
Net Cash 213.0 328.0 -35.1% -805.0 -805.0
Fool Flow Ratio 0.95 0.89 7.6% 0.87 0.87
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Ranking Rule Makers
1) Brand Points (0-1) 3) Financial Direction Points (0-3)
Familiarity 1 Sales Growth 3
Openness 1 Gross Margins 2
Optimism 1 Net Margins 3
Legitimacy 1 Shares Outstanding 3
Inevitability 1 Cash-to-Debt 0
Solitariness 0 Fool Flow Ratio 0
Humor 1 Expansion Potential 2
Subtotal 6 Subtotal 13
2) Financial Location Points (0-2) 4) Monopoly Status Points (0-4)
Mass Market Habit 2 Gross Margins 2
Gross Margins 2 Net Margins 0
Net Margins 0 Net Cash 4
Cash-to-Debt 1 Fool Flow Ratio 0
Fool Flow Ratio 2 Convenience 4
Your Interest 2 Subtotal 10
Subtotal 9
5) Your Enjoyment 1
Total Score 39 Third Tier
IPG gets 6 points for brand because while not everyone knows it by name or uses it directly, they profit off of a good percentage of the advertising you see (kind of like Cisco). Not a Rule Maker now, but I think its RM score has the potential to improve.
