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	Interpublic				OMC		<Fill in Name>	
	Current Period	Year-ago Period	Year-over-Year  		Current Period	Current Period	Current Period	
	<Date>	<Date>	Growth		<Date>	<Date>	<Date>	
Income Statement . . .								
  Sales			1,021 	886 	15.2%		1,211 			
  Cost of Goods Sold	0 	0 	#DIV/0!		0 			
  Net Income		59 	47 	25.5%		70 			
  Shares Outstanding	284 	290 	-2.1%					
								
Balance Sheet . . .								
  Cash & Equivalents	809 	841 	-3.8%		296 			
  Current Assets	5,238 	4,777 	9.7%		4,235 			
  Short-term Debt	256 	214 	19.6%		396 			
  Current Liabilities	4,902 	4,658 	5.2%		4,903 			
  Long-term Debt	340 	299 	13.7%		705 			
					1	0	0	Competitors' Average
Margins & Ratios . . .								
  Gross Margins		100.0%	100.0%	0.0		100.0%			100.0%
  Net Margins		5.8%	5.3%	0.5		5.8%			5.8%
  Cash-to-Debt		1.36	1.64	-17.2%		0.27			0.27
  Net Cash		213.0	328.0	-35.1%		-805.0			-805.0
  Fool Flow Ratio	0.95	0.89	7.6%		0.87			0.87
								
								
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Ranking Rule Makers								
								
1) Brand	Points (0-1)				3) Financial Direction	Points (0-3)		
Familiarity	1				Sales Growth		3		
Openness	1				Gross Margins		2		
Optimism	1				Net Margins		3		
Legitimacy	1				Shares Outstanding	3		
Inevitability	1				Cash-to-Debt		0		
Solitariness	0				Fool Flow Ratio		0		
Humor		1				Expansion Potential	2		
  Subtotal	6				  Subtotal		13		
							
2) Financial Location	Points (0-2)				4) Monopoly Status	Points (0-4)	
Mass Market Habit	2			Gross Margins	2	
Gross Margins	2				Net Margins	0	
Net Margins	0				Net Cash	4	
Cash-to-Debt	1				Fool Flow Ratio	0	
Fool Flow Ratio	2				Convenience	4	
Your Interest	2				  Subtotal	10	
  Subtotal	9						
					5) Your  Enjoyment	1	
							
	  Total Score	39	Third Tier				
IPG gets 6 points for brand because while not everyone knows it by name or uses it directly, they profit off of a good percentage of the advertising you see (kind of like Cisco). Not a Rule Maker now, but I think its RM score has the potential to improve.
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