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No. of Recommendations: 2
Financial Analysis			Company Being Evaluated	   		        Competitor #1		Competitor #2		Competitor #3	
		                   	Wm. Wrigley Company			        Nabisco			Hershey			Tootsie Roll	
		      Current Period	  Year-ago Period	  Year-over-Year  	Current Period		Current Period		Current Period	
		     IQ end 3/31/2000    IQ end 3/31/1999         Growth	        IQ end 3/31/2000	IQ end 3/31/2000	IQ end 4/1/2000	
Income Statement . . .								
  Sales			507,023 		484,947 4.6%			2,069,000 		993,115 			 78,015 	
  Cost of Goods Sold	202,806 		199,724 		1.5%			1,146,000 		605,097 			 36,948 	
  Net Income		74,605 		     69,649 		     7.1%			   264,663 		  71,180 			 11,620 	
  Shares Outstanding	114,248 		116,207 		   -1.7%					
								
Balance Sheet . . .								
  Cash & Equivalents	326,416 		281,503 		   16.0%		 	     94,000 		  46,558 			157,553 	
  Current Assets		828,564 		902,201 		   -8.2%			1,793,000 		1,168,274 		235,910 	
  Short-term Debt		      0 		      0 		No Debt			     83,000 		   177,054 		      0 	
  Current Liabilities	293,637 		262,781 		   11.7%			1,546,000 		   628,451 		  61,986 	
  Long-term Debt		      0 	 	      0 		No Debt			4,094,000 		   878,079 		    7,500 	
																			Competitors' Average
Margins & Ratios . . .								
  Gross Margins		60.0%		58.8%		1.2			44.6%			39.1%			52.6%				45.4%
  Net Margins		14.7%		14.4%		0.4			12.8%			7.2%			14.9%				11.6%
  Cash-to-Debt		No Debt!	No Debt!	No Debt!		0.02			0.04			21.01				0.06
  Net Cash		326416.0	281503.0	16.0%			-4083000.0		-1008575.0		150053.0			-1647174.0
  Fool Flow Ratio		1.71		2.36		-27.6%			1.16			2.48			1.26				1.64
								
Ranking Rule Makers								
								
1) Brand			Points (0-1)				3) Financial Direction	Points (0-3)		
Familiarity		1					Sales Growth		0		
Openness		1					Gross Margins		3		
Optimism	 	1					Net Margins		3		
Legitimacy		1					Shares Outstanding	3		
Inevitability		0					Cash-to-Debt		3		
Solitariness		1					Fool Flow Ratio		3		
Humor			1					Expansion Potential	3		
  	Subtotal		6			  			Subtotal		18		
							
2) Financial Location	Points (0-2)				4) Monopoly Status	Points (0-4)	
Mass Market Habit	2					Gross Margins		4	
Gross Margins		2					Net Margins		2	
Net Margins		2					Net Cash		4	
Cash-to-Debt		2					Fool Flow Ratio		0	
Fool Flow Ratio		0					Convenience		4	
Your Interest		2				 	 	Subtota1		4	
 	 Subtotal		10						
								5) Your  Enjoyment	1	
							
	  			Total Score	49	Second Tier				
							

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