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No. of Recommendations: 9

"We used the internet to share ideas and build consensus."

I'd like to see this expounded on a little, as the idea that a group of people who - in all liklihood have never seen or heard each other - can put something of this magnitude together is dynamic and will be of more interest, I think, than anything else to mainstream media. This is an angle the media will be able to focus on, as it enables them to hone it to a *local* edge..

Maybe something like this would be a start:

"Most of the collaborators on the project are both shareholders and Mac users. As such, we have a tremendous interest in seeing Apple succeed, both as a company and as an investment. We utilized the internet to share ideas on how best to do this and built a consensus that this was the greatest contribution we could make to Apple's success - as a company AND as an investment."

You could also use:

"Most of us know each other only as names on a computer screen. (insert some of the more "interesting" names here)... Yet, despite our wide range of backgrounds, experiences and interests, we became one cohesive group, trying to speak with one voice, to the people that can really make things happen at Apple - other shareholders."

"The dialogues on this project went through a myriad of transformations: some people wanted emphasis placed on the share repurchase program, others wanted it placed on the BOD makeup, still others on the dangers of insider trading. In the end, however, a consensus was built, using the Internet for it's highest of purpose: the sharing of information. Many diverse ideas were gathered in one place which, ultimately, led to putting power back in the hands of the shareholders."

Just a couple of thoughts.

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