No. of Recommendations: 15
This news today seems like a negative for TTD. Dataxu is a DSP/programmatic competitor. ROKU is clearly planning to bring programmatic ad-buying in-house. They may still continue to work with TTD, but they will certainly favor advertisers buying through their newly-acquired Dataxu platform.

Roku is buying ad tech company Dataxu in $150 million deal

Roku is buying Dataxu, a platform that lets marketers plan and buy video ad campaigns, for $150 million in cash and stock. The deal was announced Tuesday morning. Roku shares were up more than 2% Tuesday morning.

Boston-based Dataxu, a demand-side platform, provides marketers with automated bidding and self-serve software to manage ad campaigns programmatically across digital platforms.

Roku said buying Dataxu’s platform will complement its existing ad platform and give marketers a software solution that lets them plan, buy and optimize ad spend across TV and over-the-top providers. The company also said Dataxu’s team includes “strong talent” in software engineering, data science and analytics.
Print the post  


What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.