No. of Recommendations: 2

Dr. Stafford, a psychology professor at the University of Sheffield in the U.K., was conducting experiments on a "cognitive science safari" around Berlin. The idea: to teach principles about how the mind works by making them come alive in the real world.

The experiments are "an experience," says Dr. Stafford, 34 years old. Science, he says, "is a very human activity."

In one test, a man asked a passerby for directions. Then Dr. Stafford arranged for a full-size wooden door to be lugged between them.

During that brief instant, the man seeking directions was replaced—by a very different looking, much shorter person.

Yet the passerby failed to notice any change—and went right on giving directions. He turned to walk away before being alerted that he had just been fooled.

Trailed by attendees to his lectures, Dr. Stafford used the door-swapping scheme to illustrate a concept known as "change blindness," in which people fail to notice differences in seemingly critical information when they are distracted.


Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.