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No. of Recommendations: 2

quality post! You sort of echo what David & I have alluded to: buy a company you are comfortable with, and let it be. When you see something you dont like, well, its time to reconsider why you own it.

I bought CROX (crocs) because its a socially responsible company and makes comfy shoes (plus the continually increased guidance didnt hurt either). I bought wholefoods (WFMI) for much of the same reasons (socially responsible, decent product with a captive audience, and great earnings growth). Same reason I bought LUV (southwest airlines) - far and away the BEST airline possible, their workers love working for them, and guess what- it shows! .... and so on and so forth...

IMHO, If you are going to park your money somewhere hoping for market-beating returns and are somewhat adverse to risk, I see no reason why you would NOT go into a DRIP. (hey, it gives you a giddy feeling whenever you are in the grocery store buying sara lee products or whenever you see a viagra commercial knowing you are part owner of that company!)...

.... one more tip on pinching pennies- get a credit card that rewards you in some way! I have a citicard that I get 5% back on gas, groceries, & pharmacies, & 1% back on everything else (and they are running a promotion for 5% back at restaurants & hotels until september). I just got my card in November and have already parked almost $150 into my savings because of it! ... just remember to pay in full every month!

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