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In his exciting Advantage Bulletin trading service, Elliott Gue looks at three well-known "brand name" companies that for various reasons have gone through difficult times. For each ... he speculates that better times may be ahead.


"Tiffany & Co. (TIF NYSE) has been sliding since late 2003 when it was trading at about $50. One reason for this has been rising costs, a symptom of increasing prices for gold, silver, and diamonds. Also, sales in Japan, a key market for Tiffany, have been lagging. But the worst is behind Tiffany. Sales in the US remain strong, and sales in Japan may re-accelerate this year. Longer-term, key fast-growing markets elsewhere in Asia may also become more important for the luxury goods retailers like Tiffany. The company recently endorsed guidance for 2005 and instituted a major stock buyback program. Technically, Tiffany broke a year-long downtrend in early November and proceeded to base until last week. The stock reacted very positively to a major stock buyback announcement, rallying through resistance at 32.50 on strong volume The stock is a buy under 35, with a target of 35 within 6 to 12 months.

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