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Sell it in the same way you would sell anything. Make a cost-benefit argument. Costs include any company comatch and the expenses paid to the management institution . Benefits include any tax write-offs and the ability to attract/retain quality employees. Of course, if employee aquisition/retention is not a critical issue, this could undercut your argument.

Who finds there are no standards or common elements; you simply need to figure out how to offer the maximum benefit for the least cost...
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