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Shelf space is bought, and it's held with volume. So far, free range and similar products have been unable to sustain sufficient volume to retain shelf space (except in some smaller fringe markets, or among specialty retailers). That being said, however, realize that retail further processed products are not Tyson's bread and butter, even among retail (which, at Tyson, takes a back seat to food service, international, and arguably even club store divisions).

Just as I disagree that prepared meals would have been or is a distraction.

Well, having been the Product Manager for all Tyson's retail prepared meals, I think your a bit off the mark. The best day in Tyson's meals business was the day it was shut down.

It's not inconceivable that the company might benefit from some sort of fundamental innovation--it certinaly did with Chick-n-Quick. But at its current mass, such innovations would bring very small incremental improvements to the bottom line. It's not like Intel offering a new chip.

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