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Since the broadcast must recognize the receiver, I wonder if SIRI doesn't know EXACTLY who is tuned in to what? Maybe I'm just being paranoid? But if I'm right about this, then potential advertisers will know exactly how many ears they're reaching with far more accuracy than Nielson sampling ever gave them.

Hmmm...hadn't thought of that. So the reciever actually broadcasts back to the satellite somehow?
That is kinda freaky.

Buffy (who is very much a privacy freak...)
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