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Top 4 Ways To Use Social Media For Talent Acquisition.

Social media has rapidly changed the way you used to earlier communicate. With the departure of traditional methods of communication, people are redefining ways on how businesses and consumers are interacting with one another. A world that was previously dominated by job boards, applications, job hunters and so on is now a place for social recruitment where recruiters are moving on to highly-rated Applicant Tracking Systems to help them manage their work better.

If you look at the analytics today, 47% of the workers were born after the 1980s and by 2025, more than 75% of the workers are expected to be of the social media generation where Instagram, LinkedIn, Pinterest, Twitter & Facebook will have dominated the recruitment arena by then. It's this change in expectation that has caused such a stir in talent acquisition. Here below are 4 main ways by which social media has changed the face of recruitment.

4 Main Ways How Social Media Can Revolutionize Your Recruitment Game

Every company including recruitment agencies must develop some or the other social media strategy standing in 2020. If you didn't know, here's a quick fact: An average internet user has at least 5 different social media profiles. Now do your maths!

1. Start Participating In Right Conversations
The key to a successful social media strategy for your company would be to cut through the noise. The internet is saturated with millions and millions of users who are trying to make a mark. So your main focal point would be to source & engage with the right people. For instance, if you're using LinkedIn as one of your major social media strategy funnels, try using the right hashtags (which are related to your niche) to enhance your engagement. Start engaging in the right kind of conversation with your candidates and let them know more about your company/brand. Don't forget that people respect transparency at the end.

2. Promote Your Work Culture & Don't Overlook Niche Groups
Social media usage goes beyond just posting open roles from company accounts. Create engaging content and start connecting with your users. Always remember that people love valuable content and talking about companies with a unique work culture. Follow niche networks and join relevant groups. Use Reddit, Meetup & other platforms where marketers are just bouncing ideas off each other. Start promoting the work culture so that more and more valuable candidates are interested in joining your company. Keep in mind that it might be possible that the next great leader just shared a thought-provoking idea on Quora.

3. Involve All Your Employees
It's impossible that in your agency, you don't have any social media power users. Encourage each and every member of your staff to promote the new openings in your company. There might be restrictions in certain companies but encouraging your company's employees to talk about their work experience in an extremely responsible manner can also help increase the curiosity of potential candidates.

4. Reach Out To The Passive Candidates
Social media is the best way to reach out to the elusive and almost in-hiding passive candidates. LinkedIn will act as your major treasure chest with a directory of professionals which you can filter out anytime. Start talking about the opportunities that the job will provide them in the future rather than the position & explain why you're reaching out to them. The more time you invest in building relationships in these major social media channels, the better your chances are of succeeding as a recruiter in today's digital era.

With innumerable technological changes happening all around the globe, it's high time recruiters step up their game as well. Follow these above methods to gain maximum out of your company's social media handles and shine to and forth as a top recruiter!
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