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Viacom (VIA.B ): Reiterates 3 STARS (hold)
Analyst: Tuna Amobi, CFA, CPA

Shares were up 8% yesterday, rising sharply in late trading as CEO Redstone alludes to possible split into two public companies with different growth profiles, separately led by present co-COOs Freston and Moonves. One would have MTV Networks and other operations, the other would have CBS, Infinity radio and outdoor advertising. CEO sees the plan as consistent with orderly succession, while providing acquisition currency. The news was not surprising, as shares have lagged on radio concerns, with the fourth quarter also marked by a $18 billion write-down of radio and outdoor assets. We would hold Viacom shares
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