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Speaking of which, when there's only one quarter of data, is it better to go with the previous FY, as the original poster did?

I would probably do both of them, just to see if there is any real difference between the two. Many times a bad quarter or two can be hidden inside of a years worth of data, and by doing the quarter analyses you can more easily spot potential problems with the company's fundamentals.

Who are the competitors to consider for running a Rule Maker Ranker spreadsheet?

I generally use two sources to come up with my list of competitors:

1) The 10-K filings over on the FreeEdgar website. Near the beginning of the document you will find a large section devoted to describing the company's business, and within this section there is usually a subsection entitled "Competition". In this part of the document they will often list which companies they compete against in each of their product areas. Sometimes they won't name any companies specifically, or they will list so many it gets tough to choose just three or four to use with the ranker. In those cases, I go to the next method ...

2) The Hoovers website at Once you pull up the company capsule, you will find the three companies that they think are their top competitors. This is usually reasonably accurate, although I have found some odd listings here from time to time. That is why I usually use this site as a secondary source.

Hope this helps.

the LanceMan

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