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For whatever it's worth Standard and Poor's selected Hasbro as one of its 10 Stocks they like for capital gains (which is 5 star stocks they regard as particularly attractive for the next 12 months). This comes from Standard & Poor's The Outlook 1999 Mid-year Forecast:

Profits of this leading toy maker should rise strongly in 1999, fueled by demand for merchandise tied to the latest Star Wars Phantom Menace motion picture. Hasbro, which has the exclusive rights to manufacture and sell most of the related toys, could realize as much as $1 billion in sales of Star Wars merchandise this year alone. The company should continue to benefit from strong sales over the next ten years as two more movies in the series are released. Through a series of acquisitions over the past several years, Hasbro has also built up a powerful portfolio of brands, including the highly popular Furby, Teletubbies and Pokeman licensed lines, as well as a host of interactive game titles. It is also the leading seller of board games, including Monopoly, Clue and Trivial Pursuit. The company has streamlined operations, reduced head count and moved manufacturing to less expensive overseas locations. We estimate 1999 earnings will increase 43% to $1.45 a share, and see further rise to $1.55 in 2000.
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