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Still, sat companies want to be big. To say that exclusivity would not help XMSR image is tough. XM is the current exclusive provider. They have vehicles at NASCAR events. However, there is something we are missing in this deal. XM knows from their experience that this deal was not worth 107.5 million. So what about payments and their schedules. You still have to pay it. It is a debt. This contract is not like an NFL player contract. If the sport does not perform, they cannot cancel it. NASCAR wants to get into the NY market. I think this helps them more than it does SIRI.

I believe that SIRI is aligning themselves with big time sports to fill out their direction. "Big time radio" (for lack of better term) will be their image. Stern, NHL, NBA, NFL, NASCAR and Enimen all from NYC. Is it worth it? This stock has been driven by names and not necessarily sound business decisions. The market says, " we trust you names. you have an assemblance of a track record." IMO, the price fluctuation has reflected some blind hope.

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