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Still, the trucker has been outperforming FedEx for the past eight years.
Denny Schlesinger

Seeing more and more ODFL ads on the tube these days...

Can't remember when they started, maybe 12 months ago? I do remember how odd it seemed for a trucking firm to be advertising where they were... Haven't seen a competitor with a countering campaign... yet.

Is ODFL's advanced performance due to their marketing campaign? Or have increased biz revenues added to the budget for advertising? Chicken and egg type question.
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