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Currently appearing on the Fool's website is a feature entitled "Stocks We Love," or words to that effect. I can't find a message board devoted to this particular special, so I'm posting this here.

In the "Stocks We Love" special feature, various Fools review various stocks that they "love" -- for good reasons. The intention is good, but, I submit, the message is problematic. One should not fall in love with a STOCK -- or with a company. Love blinds us to other people's flaws, and so, too, does it blind us to flaws in a company or in its stock. (I distinguish between the company and the stock because a company can be terrific operationally but its potential as an investment may be weak or at best extremely uncertain. I have come to view Amazon.com this way, after having been "in love" with the stock for too long.)

So, I must say that I believe that the Motley Fool does a disservice to investors when it runs a feature like this with a message of "Stocks We Love." The message sounds, too, how do you say, Wise. You hear the Wall Street Wise talking like that: "We like this stock; we love this stock." IMHO, such a viewpoint leaves an investor too vulnerable to emotion. We should not be investing with our hearts, but with our minds.
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