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Cisco Systems Inc. is seeking a buyer for its video-software unit, according to people familiar with the process, part of an effort to sharpen focus on the fast-changing network-infrastructure business.

The San Jose, California-based company is soliciting offers for NDS Group, said the people, who asked not to be identified because the process is private. A Cisco representative declined to comment.

Chief Executive Officer Chuck Robbins is trying to keep Cisco competitive as the networking business shifts away from the expensive, fixed-purpose machines and locked-down software that once dominated the industry -- and helped Cisco become one of the biggest companies in tech. Shedding NDS, which Cisco acquired for about $5 billion in 2012, would speed Cisco’s exit from technology used in traditional TV services following the company’s sale of its connected-device business, the former Scientific-Atlanta, in 2015.

NDS’s products are used to send interactive content to television set-top boxes, digital-video recorders and mobile phones. The business is part of Cisco’s service-provider video unit, which has reported declining revenue since 2014. Traditional subscription-based TV services have struggled to hold on to their audiences as more consumers turn to streaming offerings such as Netflix Inc. and Inc.
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