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Source: PR Newswire

SAN JOSE, Calif., Feb. 17 /PRNewswire/ -- @Home Network(TM), (Nasdaq:
ATHM), the leading provider of high-speed cable Internet services, and
Ford Division (NYSE: F), today unveiled an interactive advertising
campaign for the all-new Ford Focus. Taking advantage of the enhanced
multimedia capabilities of Intel's new Pentium(R) III processor and the
ability of @Home's broadband service to easily serve 3-D and
interactive rich media, the Ford ad delivers immersive visuals to
generate emotional buy-in and move consumers to initiate sales leads.

Ford's Internet advertisement is the only ad being previewed today at
Intel's Pentium III Processor Preview Day.

"The all-new Ford Focus, the new Pentium III processor, and broadband
advertising represent the future for Ford, Intel and @Home. Including
the Focus in this multimedia environment says a lot about what we at
Ford stand for -- innovation, optimism, independence," said Jan Klug,
national communication manager at Ford Division.

"The automotive industry is embracing interactive advertising to build
relationships with consumers and provide product information in a
graphically compelling format," said Susan Bratton, director of
interactive advertising for @Home Network.

Ford Places Focus on @Home Network
Created by J. Walter Thompson Digital in Detroit, the Ford Focus
ad engages viewers by inviting them to piece together audio snippets of
a song. Represented by 3-dimensional metallic orbs, the music snippets
play a few notes of the tune as the viewer mouses over them. When a
viewer pieces the song segments into correct order, the entire tune
plays and the audio puzzle morphs into a 3-dimensional model of the
Focus which can be spun around and viewed from all angles.

"Our purpose with the Focus ad and microsite was to create an
environment in which viewers are highly involved so they can feel the
inherent spirit of the vehicle," said Rob Donnell, creative director at
J. Walter Thompson Digital in Detroit.

"@Home Network and Ford have taken full advantage of the performance of
the Pentium III processor platform and the speed of @Home's broadband
service to deliver a look at where advertising is headed -- to a more
compelling interactive on-line car-shopping experience," said Sally
Fundakowski, director of Shopping/Business Market Development, Intel

To find out more about the all-new Ford Focus and the rest of the Ford
Division's vehicles, visit

@Home Network
Based in Redwood City, California, @Home Network (Nasdaq: ATHM)
distributes high-speed, openly accessible Internet and Web services to
residences and businesses using its own network architecture and a
variety of transport options including the cable industry's
hybrid-fiber coaxial infrastructure. The cable connection provides
users significant increases in speed over conventional Internet
services. Leveraging the "always on" attributes of cable, @Home allows
for unique multimedia applications that go beyond current Web
experiences. Individuals seeking additional information about
availability and subscription can refer to the @Home Network Web site
( Since its founding in 1995, @Home Network has reached
affiliate agreements with eighteen leading cable companies-worldwide,
including Bresnan Communications Company, Cablevision Systems Corp.,
CasTel, Century Communications, Charter Communications, Cogeco Cable
Inc., Comcast Corporation, Cox Communications, Garden State Cable,
Insight Communications, InterMedia Partners, Jones Intercable, Lenfest
Communications, Midcontinent Cable Co., Palet Kabelcom, Rogers
Cablesystems Limited, Shaw Communications, and Tele-Communications Inc.
(Early in 1999, TCI's cable operations are expected to merge into AT&T
and thereafter be known as "AT&T Broadband Services").

@Home, @Home Network and the "@" logo are trademarks of At Home
Corporation. Such trademarks may be registered in certain
jurisdictions. All other brands and product names are trademarks of
their respective owners.

This press release contains forward-looking information within the
meaning of Section 27A of the Securities Exchange Act of 1933 and
Section 21E of the Securities Exchange Act of 1934, and is subject to
the safe harbors created by those sections. These forward-looking
statements include statements related to: @Home Network's ability to
successfully integrate the advertisement into the @Home service, the
ability of the Ford advertisement to generate emotional buy-in and move
consumers to initiate sales leads; the extent to which interactive
advertising will build relationships with consumers; and the ability of
the Ford Focus advertisement and microsite to cause viewers to feel the
inherent spirit of the vehicle. Actual results may differ materially
due to a number of factors, including: the technological, operational,
and financial challenges of developing an integrated advertisement that
subscribers find useful and compelling; the degree of customer and
industry acceptance and support for the ad; and the companies' ability
to manage the advertisement. The matters discussed in this press
release also involve risks and uncertainties described from time to
time in @Home Network's filings with the Securities and Exchange
Commission. In particular, see the risk factors described in @Home
Network's Form S-3 Registration Statement filed on August 12, 1998 and
in its Form 10-Q for the quarter ended September 30, 1998. @Home
Network assumes no obligation to update the forward-looking information
contained in this press release.
SOURCE @Home Network

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