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Suppose it costs you $0.50 per piece including postage, printing, envelope, etc. That means you'll spend $50 to get one new customer. Does that leave you an acceptable profit?

If they become a regular member, yeah, it leaves an acceptable profit. Hopefully, although I don't know how to project this, the member referral program (refer a friend and get a free week if the friend joins, and the friend gets 50% off membership fees) will be fruitful, as well, and offset the cost of other advertising costs.

Will the members pay each week or pay a long-term fee up front?
If the members quit after a month, will they get a refund?
Will the meetings be in a private home, leased space, etc.?

Members pay each week, or they have the option of pre-paying for a discount.

If they quit after a month, and they pre-paid, they'll get reimbursed for the unused weeks.

The meetings will be held in 2 different locations, leased for a few hours each week. These locations - an activity center and a church - do have periodical newsletters for which they sell advertising space. I forgot to mention that.

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