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Thanks all

* My background has a lot of sales and marketing in it so I'm expecting and hoping that will play a role in success
* While I agree the ideal situation would be to do this on the side until such a time as it's generating enough cash, I've already decided to drop out of the "rat race" and it's done... After 10 years of long hours, 2 hrs of commuting, lots of travel I was fortunate enough to be able to get a package last summer... decided to take 6 months off and now I'm deciding what to do next...
* Interesting perspective on translating web traffic to customers... while I'd looked at this from the perspective of “cost of product” and “desired income” and thus Revenue requirements... I hadn't done the math on translating this back to web traffic... definitely a challenge I suspect to generate that kind of volume...
* Perhaps naively I'm not as concerned about support as I should be... the majority of small software companies I've dealt with provide support via e-mail and web groups and that's how we'll start initially

The difficulty is that if I reenter the traditional workforce I can fairly easily make very good money so it all comes down to trying to decide if pursuing what we want to do is worth the risk – and I know you can't help me with that :)

I appreciate the input...

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