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No. of Recommendations: 6
The average person probably can't do that because they wouldn't know where to start and the hurdles are too great to even get them started. In fact, they wouldn't even really know what the hurdles are. On top of that, without much most people wouldn't know if what they are learning is helpful or hurtful. Saul and this board is a real gift since it can show people a method that can work.



When I hit the work force and then started getting extra cash, I finally opened my first stock account...a similar story as most, I assume. I already was a tech-leaning investor. Not sure why...but it helped me dive in, as this was 1999 and Cisco/JNPR/Redback/Sycamore...QCOM, ELON, Celera...and MSFT. All the tech names were exploding.

When I think about the stocks I like today, I often think "what if I tried to explain what this company does to my father?" He is a conservative investor, although he did well with Apple a few years back, and that is a consumer-facing company. Whether it is Elastic or Alteryx or MongoDB or The Trade Desk...the average investor that isn't involved in development or analytics or IT wouldn't know who these companies are or what they do.

We have to say things like "you how people use Excel?" or "you know how everyone wants to have a streaming service like Netflix now?" or "have you ever heard of Oracle?"

This is why BYND is popular, or Tesla, or Chipotle stock...consumer-facing. Disney, Target, Lululemon, etc..

Then if you have a 401k, often you can't invest in anything but a selection of funds, and many don't bother to open individual stock accounts as they already contribute a lot to 401k. Or they buy real estate or have other investments.

Just my opinion, but I think that is why most people either just go with mutual funds or ETFs or buy an occasional consumer stock of a brand they know.

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